Turn Vehicle Into a Billboard
Billboards have been used for over 100 years. The roadside billboard gained extreme popularity in the 1950's as the National Highway System expanded across the country. Vehicle Wraps are mobile billboards and typically reach the same number of prospective customers as traditional billboard advertising. In a densely populated area Vehicle Wraps are mass marketing and provide 65,000 visual impressions per day. (American Trucking Association) A vehicle wrap traveling in the suburbs of a major city
Design!
The design of a vehicle wrap should be as simple as possible. The fact that the image will need to contour to the shape of the vehicle necessitates that the visual design is simple and can be continued across multiple body panels. We have found the age old saying "Less is More'' to be true with vehicle wraps, using powerful images with minimal text is usually the best option. Avoid trying to display every aspect of your business and focus on a single message. This can be as simple as promoting
Branding
Branding is a term and method originally used by producers to mark their product. It can be anything from a watermark on paper to the burn mark on live stock. Advertising is a way to promote your brand and encourage consumer behavior. Branding for a company refers to the visual and emotional response of the companies advertising. A proper Vehicle Wrap will continue your companies advertising and branding campaign to a vehicle. Taking your message to the street, creating your mobile billboard. D